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AI sales chat for multi-brand dealer groups

The AI sales chat that knows your stock.

DealerBrain puts an AI advisor on your websites that answers every visitor, day and night. It asks before it recommends, offers only cars you actually have, and hands serious buyers to the right salesperson at the right site.

Book a demoSee how it works
Runs on your websites as

Live demo · type a question or watch

Wellhof AutomobileOnline, replies instantly

Hello, I am the Wellhof Automobile advisor. I can search our stock in Linz, Wels and Steyr, compare models and book a test drive.

AI assistant. Answers come only from Wellhof Automobile data.

Demo with a fictional dealer, people, brands and vehicles.

Customer storyHungary’s largest vehicle dealer and service networkRead the case study

Brands we already work with

Through our clients, we already serve buyers of more than 20 brands.

Stock, model knowledge and service questions for city cars, family cars, electric models and light commercial vehicles, from established European and Asian makes to new Chinese brands.

  • Toyota
  • Ford
  • Renault
  • Dacia
  • Hyundai
  • Kia
  • Peugeot
  • Citroën
  • Opel
  • Fiat
  • Jeep
  • Mazda
  • Nissan
  • Suzuki
  • MG
  • DS
  • Piaggio
  • Alfa Romeo
  • Abarth
  • Alpine
  • Chery
  • Leapmotor
  • KGM

Why DealerBrain

A dealer group is not one shop. It is several brands, several sites, used and new stock, and a salesperson for each. Generic chat tools treat it as one website. DealerBrain is built around how your group actually sells.

Brands
New-car policy per brand, used cars of any make
Sites
Routing to the nearest relevant location
People
Leads go to a named salesperson

01 The platform

One platform for the whole buying conversation.

From the first question on your website to the salesperson’s phone call: advisor, inventory, content, inbox and leads work as one system.

A woman browsing cars on her phone on the sofa in the evening

Product

An advisor, not a chatbot

It runs a short needs analysis, recommends one or two cars from stock, backs them with tests and videos, and closes with a clear next step.

One conversation, four moves

  1. 01Asks firstUsage, family, charging, budget. Never the same question twice.
  2. 02Searches real stockUsed, demo and new cars from your live inventory.
  3. 03Backs it upTests and videos matched to the exact model.
  4. 04Hands overA qualified lead for a named salesperson.

Used and ready to go

Searches stock the way buyers talk

Free text such as “a sporty family car under 40k” becomes structured filters, then semantic ranking. Typos, accents and short forms like VK are understood. When nothing matches exactly, it widens the search and explains the alternatives.

Learn more

New models

New cars, advised in conversation

DealerBrain reads price lists, brochures and spec sheets for every model line you sell. Buyers ask in their own words, the advisor compares trims, engines and packages with reasons, and turns the answer into an offer request for the right site.

  • Daily feed refresh with instant indexing
  • Availability, site and price on every card
  • VAT-reclaimable stock for business buyers
  • EV data: battery, WLTP range, connector
A father fitting a child seat into an electric SUV charging in the garage, a dog waiting beside it

02 Articles and videos

Every recommendation comes with proof.

Your tests, articles, brochures and videos are matched to the exact model, generation and year, then attached where they help the buyer decide. Anything about a different car stays out.

  • YouTube channel synced, transcribed and summarised
  • One article linked to several cars, managed as one row
  • Brand news kept apart from model pages
  • Bulk import from a spreadsheet or by link

Attached

  • Long-term test: 20,000 km in the Formentra e-HybridModel · generation · powertrain
  • Formentra e-Hybrid: real-world charging and rangeTranscript mentions charging, range
  • Formentra price list, model year 2024Official · model year
Cuprion Formentra VZ e-Hybrid
Cuprion Formentra VZ e-HybridUsed · 2024 · Linz

Held back

  • Formentra 2020: first drivePrevious generation
  • Cuprion opens a new city showroomBrand news, not model-specific
  • Formentra in 30 secondsShort, filtered out
A driver refuelling a fuel-cell car at a hydrogen station at dusk

03 Every powertrain

Ready for what drives next.

Petrol and diesel today, electric and hydrogen tomorrow. The advisor explains every powertrain against the buyer’s real life: charging at home, refuelling stations, range in winter, running costs and incentives.

Petrol and diesel
Consumption, towing and long-distance comfort, compared honestly.
Hybrid and plug-in hybrid
Electric range for the commute, fuel for the holidays.
Battery-electric
Range, home and fast charging, and certified battery health for used cars.
Hydrogen fuel cell
Refuelling in minutes, and station coverage on the buyer’s own routes.
New models as they launch
Spec sheets and price lists are added as your brands release them.

04 Placement

One advisor. Three ways onto your websites.

A floating widget on every page, a full-page advisor for campaigns, or an inline block inside a model or listing page. One line of code, no web project, and no clash with your site’s styles.

Embed code
<script src="https://cdn.dealerbrain.io/widget.js"
        data-site="wellhof-linz" async></script>

Demo with a fictional dealer, people, brands and vehicles.

05 Inbox and takeover

Your people can step in at any moment.

Every conversation runs through one shared inbox. Agents follow chats live, take over from the AI with one click and hand back when they are done. Each case has a status, an owner and a full transcript.

All conversationsNewest ▾
Thomas GruberWebsite chat · skova.wellhof.example
? Unassigned
TG
Thomas Gruber · 13:58

Hi, is the Enyak 85 still available?

AI
AI advisor · 13:58

Yes, the Skova Enyak 85 is available at our Wels site. It has a heat pump and an electric tow bar, and the battery warranty runs until 2032.

Skova Enyak 85Nearly new · demo car · 3,200 km€44,900
TG
Thomas Gruber · 14:01

We like it. Would you take my 2017 Passara as a trade-in, and what would you give me for it?

AI
AI advisor · 14:01

We take trade-ins at every site. A fair price needs a proper look at the car, so I have asked a colleague from Wels to join. One moment, please.

Escalated by AI · trade-in valuation · routed to Sales Wels · 14:01
Martin Leitner
Martin Leitner · Internal note · 14:03

Lena, he bought his Octavio from us in 2019 and services it in Linz. Full history on file, so the trade-in should be straightforward.

✦ Suggested reply

Hello Mr Gruber, Lena from Wellhof in Wels here. Happy to value your Passara. Could you tell me the mileage and send two photos? I can give you a first estimate today, and the Enyak is reserved for you until Saturday.

Demo with a fictional dealer, people, brands and vehicles.

Take over, hand back
Agents join any conversation instantly. The AI pauses and picks up again on request.
Tickets with a workflow
Open, waiting, resolved, closed. Owner, tags and internal notes on every case.
Help while you type
Suggested replies, canned responses and AI translation for visitors writing in another language.
Everyone on board
Unlimited users, roles and permissions, real-time alerts, and an inbox that works on a phone.
Explore the platform
A saleswoman handing car keys to a customer

06 Brands and sites

Knows which brands you sell, where, and who sells them.

Brand policy, site routing and named salespeople are rules, not luck. The advisor offers new cars only from brands you represent, still sells used cars of any make, and sends every lead to the right site and person.

Brand policy

BrandNewUsed
Volkswerk
Skova
Cuprion
AudraNew: sourcing desk
Other makes

Sites and owners

  • LinzVK · Skova · CuprionMartin LeitnerOpen until 18:00Martin Leitner
  • WelsVK · SkovaLena HoferOpen until 18:00Lena Hofer
  • SteyrSkovaJakob WimmerOpens 08:00Jakob Wimmer
  • Fleet deskAll makesSandra PichlerCallbackSandra Pichler
New leadEnyak 85 · test drive · WelsAssigned to Lena Hofer

07 Also in the platform

Everything a dealer group needs around the conversation.

Explore the platform
  1. 01

    Contacts that remember

    Once a visitor shares a name and email, DealerBrain greets them by name and adds every detail to their contact record.

  2. 02

    Lead capture with consent

    Name, email or phone and consent collected in the chat, with a snapshot of the car and price.

  3. 03

    Bot protection

    Spam and automated traffic are filtered before they reach your team or your AI budget.

  4. 04

    Proactive triggers

    Opens on the right page at the right moment: exit intent, return visits, time on page, city, device.

  5. 05

    Test drives and callbacks

    Date and time picked in the chat, confirmed by the named salesperson.

  6. 06

    AI translation

    Agents answer visitors who write in another language, in their language.

  7. 07

    Reports and stock gaps

    Most searched models, missed matches and demand for cars you do not have.

  8. 08

    Customer satisfaction

    Star rating and written feedback at the end of each conversation.

  9. 09

    Consent and audit log

    Every consent, every AI call and every handover is recorded.

  10. 10

    Unlimited users and sites

    No seat pricing. Every salesperson and every website from one account.

  11. 11

    Opening hours

    A different greeting and a callback offer when the showroom is closed.

  12. 12

    Multilingual sites

    A default language per website and visitors can switch at any time.

08 Open by design

Your data. Your models. Your stack.

DealerBrain runs on your terms. Use your own AI subscriptions, keep full ownership of your data, and connect it to the systems you already run.

  1. 01

    Bring your own key

    Connect your own AI provider account. Usage and billing stay with you.

  2. 02

    Your model subscriptions

    Use the models you already license, and switch when a better one appears.

  3. 03

    Your data stays yours

    Conversations, contacts and leads belong to you and can be exported at any time.

  4. 04

    REST API

    Read and write conversations, contacts, leads and inventory from your own systems.

  5. 05

    Custom integrations

    DMS, CRM, marketing and reporting connections built to your needs.

  6. 06

    Customisation

    Branding, conversation flows, rules and interface adapted to your group.

Example request

GET /v1/leads?site=wels&status=new
Authorization: Bearer <your-api-key>

{
  "data": [{
    "id": "lead_8f2k",
    "contact": { "name": "Thomas Gruber" },
    "vehicle": "Skova Enyak 85",
    "type": "test_drive",
    "owner": "Lena Hofer",
    "site": "Wels"
  }]
}
Integrations and API

09 The AI layer

Your AI, wherever it has to run.

DealerBrain works with many AI models and protocols. Run the AI layer on public APIs, on EU-hosted APIs, in your private cloud or on your own servers, and change your mind later without rebuilding anything.

Where the AI runs

  1. 01Fastest start

    Public APIs

    The leading model providers, with your own key or through DealerBrain.

  2. 02EU only

    EU APIs

    Models served from data centres in the European Union, so every request stays in the EU.

  3. 03Your account

    Private cloud

    Models in your own cloud account, under the agreements you already have.

  4. 04Your hardware

    On-premises

    The AI layer runs on GPU servers in your own data centre. Prompts and answers stay on your hardware.

Compatible with

  • Gemini Enterprise Agent PlatformFormerly Vertex AI Platform
  • Microsoft FoundryFormerly Azure AI Studio
  • Amazon BedrockAmazon Web Services

Tested models

  • GPT-6OpenAI
  • Gemini 4Google
  • Claude 5.5Anthropic
  • DeepSeek 4.1DeepSeek

And many more models and protocols, including open-weight models running on your own GPUs.

We also help with GPU server procurement, cluster installation, model operation, monitoring and AI gateway setup.

AI layer and deployment
A large dealership building with an illuminated glass facade at dusk
CarNet

Case study · CarNet

One advisor for every brand and every site in the group.

CarNet sells and services many brands from many locations. With DealerBrain, every website visitor gets a knowledgeable answer at any hour, and every serious inquiry reaches the right site and salesperson.

≈ 3,500
Conversations per month
≈ 40 %
Outside opening hours
≈ 260
Qualified leads per month
< 3 s
First answer, day and night
Read the case study
An estate car on an alpine pass road
10 MarketsDACHEUR · CHF · German, French, English · GDPR, revFADP
An SUV driving through a snowy pine forest
MarketsCanadaCAD · English, French · PIPEDA, Law 25

Built for dealer groups in DACH and Canada.

Languages, currencies, tax and privacy rules differ by market. DealerBrain handles them per website, so one group can run sites in several countries from one account. Also available in Dutch for groups in the Benelux.

More on markets

11 House rules

Rules it follows in every answer.

How the advisor behaves is a business decision. These rules are built in, and your own rulebook sits on top.

  1. R01

    Never invents a car

    It recommends only vehicles the inventory search returned.

  2. R02

    Never over-promises

    No price, delivery date or feature the data does not support.

  3. R03

    Never talks down a car

    Cars it does not recommend are simply not mentioned.

  4. R04

    Never guesses your brands

    When unsure which brands you sell new, it makes no claim.

  5. R05

    Always discloses AI

    Visitors know they are talking to an AI and can reach a person.

  6. R06

    Always leaves a trail

    Every AI call and every consent is logged for audit.

Trust and compliance

Next step

See it answer for your own dealer group.

We walk you through DealerBrain with scenarios built around your brands, your sites and the kind of stock you carry. Thirty minutes, no slides.

Book a demoWrite to us
A saleswoman advising a couple next to an electric SUV in a glass-fronted showroom at dusk